The Shade


Victoria, Australia

Short Summary

Did you know that 75% of women 35+ colour their hair, yet current options are only expensive salons or supermarket boxes with outdated ingredients? The Shade is a DTC subscription-based business which supplies affordable, salon-quality colour kits.


Investment Raised
Previous Rounds N/A
Stage Profitable
Investor Role Weekly Involvement


  • 1000+ 5 star reviews from verified customers
  • Over 8,000 current subscribers (active and on-hold)
  • 72% of revenue is from returning customers
  • Profitable first half of 2021/22
  • Hundreds of UGC (photos and videos)
Please note: Investing in early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. This platform is targeted solely at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. This information has not been approved as a financial promotion, and you must carry out your own due diligence.

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